Bonnell Expansion Leads to Updated Customer Journey




As Bonnell Industries continues to expand, their dedication to customer service remains at the heart of what they do. In order to improve the customer journey, they have implemented a number of changes to increase convenience and streamline the purchasing and servicing process.


Municipal customers will now have 3 points of contact: A dedicated Regional Sales Manager responsible for new equipment purchases, a dedicated Parts and Service Sales Rep responsible for updating or servicing currently owned equipment, and an Inside Sales Rep responsible for pricing, delivery, and general customer support.

Commercial customers inside of Bonnell’s region will now be directed to a Commercial Sales Rep, and those outside of the Bonnell region will be directed to a National Sales Rep.


As an additional point of contact, customers can always call directly for inside support.

Bonnell is excited to better serve their customers and are confident that these changes will create an improved experience. Sales manager Jeff Peterson says, “We have been expanding our product offering in the last few years to better serve our valued customers and we did not want this expansion to sacrifice the level of support our customers have come to expect.  We feel these changes will allow us to achieve both goals.”


Visit to see which Sales Rep is allocated to your location, or call (800) 851-9664 for clarification.